Search results for “content strategy”
Meituan on aggressive marketing, content strategy; How TikTok changes travel | Daily Brief
05/31/2023|6:09:46 PM|
Amadeus partners with DiDi Enterprise; Microsoft's new AI plugins include Trip.com and Skyscanner.
Meituan keen on sustaining its aggressive marketing and content strategy
05/31/2023|12:09:56 PM|
The company decided to focus on consumption recovery in Q1 with wide-ranging marketing initiatives, upping the ante to “explore traffic growth, and also to stimulate non-instant demand”.
Reconnect With China's Travel Market | 2024 TravelDaily Conference & Digital Travel Show
08/28/2024|4:12:43 PM|
The 2024 edition of this annual Conference and Exhibition will take place on September 25-26 in Shanghai.
Meituan revenue rises 25.8%; Lufthansa boosts tourism efforts in China | Daily Brief
03/22/2024|6:47:35 PM|
China marks new opportunities for Australia; Cathay Pacific delays full recovery plan to early 2025.
Trip.com Group counts on AI for efficacy of digital assets
11/27/2023|1:49:30 PM|
Continuous iterations of the group’s digital assets, including its powerful mobile app, is being driven by AI. Areas that AI is standing out is trip planning and content marketing.
HBX (Hotelbeds) plans to triple its China business size in three years
12/11/2023|8:10:18 AM|
Consumers like to buy travel in different forms, and the value of B2B distribution remains unchanged.
Trip.com Group forms partnership with China International Culture Association
11/18/2023|6:42:21 PM|
The Nihao! China campaign aims to foster and promote cultural exchanges and establish friendships between China and visitors from around the world.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
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