Search results for “SEO”
Skyscanner CEO is optimistic about APAC tourism recovery and expects to deepen partnerships with more Chinese airlines
06/28/2022|11:42:25 AM|
Metasearch remains the core focus with direct bookings representing no more than 15%-20% of total booking volume.
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Omio set to strengthen its offering in China
10/09/2021|8:00:53 AM|
The European multi-modal travel booking platform has been working on its digital marketing efforts, especially SEO and app store optimization, in China.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Establishing a data-driven digital platform for Chinese travellers
06/06/2016|1:38:31 PM|
Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Offering a digital experience that is globally consistent, locally unique
12/22/2015|10:23:06 AM|
How can big OTAs, hotel companies and airlines from China deliver a top-notch digital experience across multiple channels, devices, websites and languages? Count on an adept web experience management offering.

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Xiaohongshu- and Trip.com-invested PMS startup Smart Order eyes global expansion

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GBTA launches global equity program to support business travel professionals in emerging markets through sponsored memberships

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Trip.com Group reports 70% rise in Q1 international OTA platform revenue

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Lifestyle hotelier Atour reports more than 600% rise in annual profit

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Trip.com surpasses its shareholder Baidu in market capitalization, adding $12.8 billion value in half a year

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